SEO Blog

I have had people ask me, “John, is SEO a scam? What is all this talk of a page-one Google ranking… is it all a big ripoff?” My answer is that it all depends. SEO itself is not a scam, but people can become desperate to get their websites to the top of Google, and this in itself invites potential scammers to the table.

Every industry has its share of scammers, and the SEO field is not immune from it.  But there are some very legitimate SEO providers out there that are able to get their clients’ websites to the top of Google, and I am one of them. My company RankHigh SEO has been helping website owners rank high on Google since 2004, and I have a long list of repeat clients – because I get results.

That said, there are other factors that can determine the outcome of any SEO campaign. First and foremost, there is the content of the client’s website. Is it relevant to what the client is offering? Are the keywords in the content relevant to what the client’s potential customers might type into a Google search when looking for their product or service? And last but definitely not least, does the client’s website contain duplicate content that can be found on other websites?

Any good SEO campaign is only as good as the client’s website is. I have seen people throw money away on a perfectly good SEO campaigns, when their own website was a clone that they purchased on eBay and had been sold to hundreds of unsuspecting buyers. Unfortunately for them, Google now has sophisticated filters that remove duplicate content from the top of the search results, ruining the chance for them to get a top Google ranking. When this happens, even the best SEO campaign in the world cannot get the website to the top of Google.